How to Start an Online Business: Create a Lead-Generating Squeeze Page Today

If there’s one page that you shouldn’t forget creating, it’s your squeeze page. Also called the landing page, its main job is to lead visitors to your online business. You do this, by convincing them to opt in, in exchange for some free valuable content from you. They provide you with their names and e-mail addresses freely. In the process, you can send out marketing materials such as newsletters straight to their inbox. The majority of those who opt-in are proven to be highly-valued leads. They are the ones with whom you have at least a 90 percent chance of converting them into paying customers.

You can copy a variety of formats for your landing pages. In fact, you’re free to invent your own. Nevertheless, some elements are more powerful and thus a whole lot more effective than others. Here are some of the essential tips in creating your squeeze page:

Attract them with the most compelling headline. Use powerful, eye-catching, and even witty titles for your squeeze page. For example, instead of saying “X: The Newest Anti-aging Product for Your Skin,” you can say “Discover the Newest Anti-aging Skin Secret.” As for the layout, it is best if the title is the biggest you’ll ever see on the page. It may also help, if the color you use for it is different from all the other texts.

Give something of value. Take note of the keyword “give.” A squeeze page isn’t a sales page. You’re not going to sell anything here. Rather, you’re going to entice Internet visitors to sign up. For you to do that, you’ll have to provide something they just simply cannot refuse. Now, many think that just because they’re giving away freebies, they can already expect hordes of people to sign up. It all boils down to value. If you’re planning to sell e-books on the latest iPhone, free chapters are perceived to have a higher value than a video about iPhone.

Focus more on the benefits. Once you’ve identified your offer, determine not just its features but its benefits. If you’re having a hard time knowing what they are, just ask yourself the question: why should my leads want to download this?

Don’t forget the call to action button. This is extremely crucial. It’s pointless to create a squeeze page that isn’t so specific on what it wants visitors to do. What’s your goal for creating the squeeze page? Is it to give away something for free, or ask for their names and e-mail addresses? A call-to-action button isn’t simply an added decor to the page. It commands your Internet visitors.